Ali Mehboob

Global Marketing Director

Ali joined Now Health as Global Marketing Director in 2020 and is based in our Dubai office. In his role, he is responsible for further strengthening the brand equity, enhancing brand presence in the current markets, and exploring avenues to expand the brand reach.

Ali is a seasoned marketer with twenty-two years of experience in developing and leading brands. He is an expert in strategic marketing, digital marketing transformation and ROI based marketing. He has worked on both agency and client ends globally for leading brands.

Ali has been associated as a Judge with several prestigious awards across GCC for the Social Media and Brand categories. He role has also been instrumental in securing recognition and awards for the brands he has managed.


London Guildhall University
Honors, Business Information Systems and e-Commerce


Head of Marketing, Noor Takaful
Jan 2017 to Sep 2020

Head of Marketing, Zurich Insurance Company Limited
Dec 2015 to Jan 2017

Senior Marketing Manager, Zurich Insurance Company Limited
Sep 2014 to Dec 2015

Marketing Manager, Al Rajhi Bank
Jun 2009 to Sep 2014

Marketing and PR Manager, Mainline
Oct 1999 to Jun 2009