Sonja de Pattenden

General Manager - Middle East and Africa

Sonja is based in our Dubai office and has been with the business since it was established in the UAE in 2011. She was previously Business Development Director before her promotion to General Manager for the Middle East & Africa region.

Sonja leads our sales and growth strategy and oversees the region's strategic business plan. She has extensive business development experience and also manages our distribution base, including in key markets such as the UAE and Kenya. 

Sonja has 28 years work experience across the financial services industry in both the UK and the UAE. She has considerable expertise in maintaining a strong client base to achieve profitable growth. With a results focused mindset, she also has a proven track record in meeting and exceeding sales targets. 


St Austell College, UK
Diploma, Office Management


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