Alison Massey

Group Marketing Director

Alison is one of the founding directors of Now Health International and was responsible for designing and building the original brand proposition, including naming the business. She is based in our Group Head Office in Hong Kong. 

As Group Marketing Director, Alison leads all facets of our brand and value proposition globally, including proposition development, front-end digital design and delivery, brand and reputation management, and demand generation.  Keeping Now Health International at the forefront of innovation is her main passion.

Alison has over 25 years of marketing experience working across the financial services industry with particular expertise in developing market-leading digital solutions that enhance the customer experience.

As a 10-year expat, Alison also understands the joys and challenges that living outside her home country brings.


Chartered Institute of Marketing
Diploma, Chartered Institute of Marketing

Queen Margaret University, UK
BA Degree, Applied Consumer Studies; Retail Marketing Specialism


Head of Direct Business, Aetna

Marketing and Communications Director, Goodhealth Worldwide Ltd

Head of Digital Marketing, Santander

Communications Manager, Aegon UK